IGN (ign.com) is the undisputed authority in global gaming and entertainment journalism. For decades, players have relied on IGN for exclusive game reveals, highly anticipated review scores, and comprehensive strategy guides. Firmly ranked among the top websites in the world, the platform's editorial influence is so massive that an IGN review score can physically impact the stock price of multi-billion dollar video game publishers.
IGN (which stands for Imagine Games Network) was founded in September 1996 in San Francisco. It originally started as a network of five separate, desktop-published print magazines that eventually merged into a single digital web portal. Surviving the dot-com bubble, IGN established itself as the internet's default homepage for video game news. The platform was acquired by Rupert Murdoch's News Corporation in 2005, and later sold to the digital media conglomerate Ziff Davis in 2013, where it remains the crown jewel of their portfolio.
IGN operates a sprawling digital media empire that covers far more than just video games:
As the premier asset of the publicly traded Ziff Davis corporation, the IGN media property is estimated to be worth roughly $500 Million. IGN monetizes its massive, highly targeted demographic (young, affluent males with disposable income) through premium digital display advertising, pre-roll video commercials, and heavily integrated sponsored content campaigns paid for directly by video game publishers and movie studios.
Generating 180 Million monthly web visits, IGN is a truly global media brand operating dozens of localized, international editions (such as IGN UK and IGN Japan). The primary United States domain drives 40% of its massive traffic footprint, accompanied by highly dedicated readerships in the United Kingdom, Canada, Australia, and Germany.