Fox News (foxnews.com) is an absolute juggernaut in American media and the digital face of the most-watched cable news network in the United States. Designed to cater specifically to conservative and right-leaning demographics, the platform commands an incredibly passionate, highly engaged audience. Driving billions of pageviews through fierce political commentary and domestic reporting, it effortlessly ranks among the top websites in the world in the news and media category.
Fox News was created in October 1996 by media mogul Rupert Murdoch and former Republican media consultant Roger Ailes. It was launched as a direct competitor to CNN, with the explicit goal of providing a platform for conservative viewpoints that Murdoch felt were ignored by mainstream broadcast networks. The strategy was an overwhelming success; within a few years, Fox News surpassed CNN and MSNBC in cable ratings, a lead it has held for over two consecutive decades. The digital portal, FoxNews.com, expanded this dominance onto the internet.
Fox News utilizes a highly effective blend of breaking news alerts, aggressive opinion pieces, and multimedia integration:
Operating as the crown jewel of the Fox Corporation, the specific Fox News media asset is estimated to be worth roughly $18 Billion. While the television network generates billions through lucrative cable carriage fees, the digital portal is a cash cow in its own right. FoxNews.com utilizes heavy programmatic display advertising, lucrative pre-roll video ads on its news clips, and premium subscription fees from the Fox Nation streaming platform.
FoxNews.com brings in roughly 380 Million web visits per month. Unlike the BBC or CNN, which spread their traffic across the globe, Fox News is an intensely hyper-localized platform. An overwhelming 85% of its total global traffic originates directly from the United States. This highly concentrated, fiercely loyal American user base makes the website incredibly valuable to domestic advertisers and political campaigns.